ITS Psychological Operations

Every recording is a choice, and all media has a purpose. Whether the purpose is personal or political, it is created for a reason.

In a very real sense, all media is a form of psy-op (psychological operation). The bigger the audience, the more attention is devoted to how it will influence people. When media is produced for a political purpose, it's called propaganda. Often, however, this purpose may be subtle or hidden, to act on its audience without them noticing.

Dreaming is Believing - ITS art

Modern mainstream media is produced for the purpose of controlling society by presenting a narrative that justifies and reinforces the power of a small ruling elite in government & private enterprise. This media manipulates symbols and memes to dictate the thoughts of the consumer. As a result, the consumer develops an approved belief system and an identity that aligns itself to existing power structures.

ITS rejects authoritarian models of organisation and administration. ITS engages in counter psy-ops, wrestling control away from the elite.

Identity transduction media is an antidote to corporate sponsored mind control.

Our art, music and media campaigns quietly infiltrate the minds of consumers subverting the psychosocial manipulation by the elite. We undermine the intended meaning of symbols like a cultural parasite.

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of."
-- Edward Bernays